Top 5 Communication Apps in Kenya Q4 2022

In Q4 2022, Kenya's communication app market showcased diverse performance metrics across the top five apps. According to data from Sensor Tower, here's a closer look at the trends in downloads, revenue, and active users for these leading apps.

Truecaller: AI Call Blocker saw fluctuating weekly downloads, peaking at around 43K in late September and stabilizing between 30K and 40K throughout the quarter. The app's weekly revenue ranged from approximately $1.2K to $1.8K, with a notable peak at $1.8K at the start of the quarter. Active users remained strong, maintaining a range between 3.7M and 4.1M.

imo-International Calls & Chat experienced stable weekly downloads, averaging around 38K to 43K. Revenue showed a positive trend, increasing from $367 to a peak of $918 in early December. The app's active users grew steadily, starting at 570K and reaching approximately 644K by the end of the quarter.

Numero eSIM: Virtual Number had moderate weekly downloads, with numbers ranging from 1K to nearly 2K. Revenue varied between $472 and $653, with the highest revenue recorded in mid-October. Active users saw a gradual increase, growing from around 4K to over 5.8K by the end of December.

Vyke: Second Phone/2nd Line showed lower weekly download numbers, generally under 200, with a few peaks in late October and December. Revenue remained relatively low, fluctuating between $133 and $280. Active users saw a gradual rise, starting at 495 and reaching 692 by the end of the quarter.

Hushed: US Second Phone Number had the lowest download numbers among the top five, consistently under 200 weekly. Revenue ranged from $107 to $334, with a peak in early October. Active users grew steadily from 221 to 289 by the end of December.

For more detailed insights and data, visit Sensor Tower.